About Us

about jckr

As that little ” ‘n’ ” in our name might suggest, JCKR by Jack’n’Russell is actually a duo of…. people! Our brand name is an “acronym” and it comes from the world-famous dog breed, the Jack Russell terrier which we love.

JCKR - Lorenzo & RitaWe are Lorenzo and Rita, a couple in real life and we are based in Italy. As different as we can be as human beings – and it’s what makes us very complementary, we have been brought together by a lot of things, including -of course- by our passion for dogs and our own puppies: Jam, June, Panna, Nova and all their siblings (yeah they’re all really family!). You will get to know them scrolling through the website.

 

the origins

Like many things JCKR started with a doodle while sitting on the couch. June, who was a puppy at the time, appeared in front of Lorenzo and her face started immediately taking form on the computer screen. We immediately knew THIS was IT.

As much as we can enjoy a dressed up evening, we just are obsessed with casual, comfortable yet stylish and sustainable clothing. We believe in minimalist designs, mostly muted and warm colors, and great textiles and textures.

We’ve always had this idea in the back of our heads of creating our own clothing brand someday. We worked and searched hard to find the best products, the greatest suppliers who also have the same core values as we do and can guarantee sustainable items with organic cotton – and recycled fabrics – in a fair trade way.

Paw-some Item You'll Want!

❄️ Embrace the chill with warmth and style! Our Winter Collection is designed for dog lovers who never let the cold stop their adventures. From cozy hoodies to snug beanies, each piece blends comfort, sustainability, and a touch of canine-inspired charm. Bundle up and share the joy of winter with your four-legged friends! 🐾

1 4
View all

Giving Back To The Less Fortunate

At JCKR, we believe in giving back to the community, and that includes our furry friends!

That's why we're proud to donate 5% of every order you make to pet shelters across Italy.

We're passionate about supporting these shelters and helping provide the care and resources that animals in need deserve.