about the setting stone
As that little ” ‘n’ ” in our name might suggest, JCKR by Jack’n’Russell is actually a duo of…. people! Our brand name is an “acronym” and it comes from the world-famous dog breed, the Jack Russell terrier which we love.
We are Lorenzo and Rita, a couple in real life and we are based in Italy. As different as we can be as human beings – and it’s what makes us very complementary, we have been brought together by a lot of things, including -of course- by our passion for dogs and our own puppies: Jam, June and Panna, and all their siblings (yeah they’re all really family!). You will get to know them all very soon.
Like many things JCKR started with a doodle while sitting on the couch. June, who was a puppy at the time, appeared in front of Lorenzo and her face started immediately taking form on the computer screen. We immediately knew THIS was IT.
As much as we can enjoy a dressed up evening, we just are obsessed with casual, comfortable yet stylish and sustainable clothing. We believe in minimalist designs, mostly muted and warm colors, and great textiles and textures.
We’ve always had this idea in the back of our heads of creating our own clothing brand someday. We worked and searched hard to find the best products, the greatest suppliers who also have the same core values as we do and can guarantee sustainable items with organic cotton – and recycled fabrics – in a fair trade way.
check out Our Cool Stuff
about our future and goals
Where we are headed
You surely remember “Milo” from The Mask, the cool, always moving, always playful Jack Russell terrier. That’s how we feel about our lifestyle brand: excited about any kind of stuff, always on the go, willing to do… and it’s also how our own Jacks have always been.
We are headed towards adding always new items to our line, including some accessories, selected with the same attention and care. Parallel to this, we want to use our brand to reach out to dog shelters in order to help them as much as we can; together with you. 5% of your order will always be donated.
And now we want our products to shine on the world with you.
Show off your awesomeness.
why we say #nofearjackishere
your kindness can go further
go the extra mile
meet the jacks and discover the origin of the names here!