why we do what we do

Our Mission

“Dogs are our link to paradise. They don’t know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring–it was peace.”
Milan Kundera

being stylish and conscious


We believe in simple and impactful designs, natural colors and great textiles and textures. Mostly, we believe in comfortable and stylish clothing that is also conscious and sustainable. (see next paragraph)

We believe in giving as much love around us as possible: this is why we will donate 5% of every order to a pet shelter! We will make sure to document it every step of the way and share on our social media, too.

Lastly, we strongly believe in fair and safe labor standards. That’s why we partner with people and companies that comply with the Fair Wear Trade Label. We want to ensure that everyone involved in making our clothes is treated with dignity and respect.

being stylish and conscious


We’re proud to donate 5% of every sale to local shelters (see them below) that
are doing amazing work to care for dogs who are waiting for their forever homes. We know that seeing is believing, so we’ll even share photos and videos of our donations to give you peace of mind that your purchase is truly making a difference.
As much as we’d love to adopt every pup out there, our home has unfortunately its limits. But we’re committed to doing what we can to support these amazing shelters with things like providing food and medical care.
When you shop with us, you’re not just getting a great product, you’re also helping us make a difference in the lives of some amazing dogs.

it's more than just about clothes


At JCKR, we fully embrace this ideology and prioritize utilizing only the finest materials for our clothing line while ensuring top-notch quality.

Our team takes immense pride in producing garments crafted with 100% GOTS (Global Organic Textile Standard) certified organic cotton, recycled polyester, and other sustainable materials like Modal®. We believe that our products should not only be comfortable and present awesome designs, but also last in the long run. So, you can feel good about making a sustainable choice without sacrificing style or quality.

the shelters


Our local shelter for pets; they take care of 600+ dogs and 60+ cats and we are glad to be helping them for Central Italy. We know the municipality gives them only 60 cents/animal/day which is literally nothing.

Rifugio Apa di Chioggia, Venice

A friend of ours volounteers here so we trust them even more. They are located near Venice, Northern Italy.

Noé Allatotthon, Budapest

A shelter and volounteer's association in Hungary (where Rita is from) to which she have donated for the past years. They do so much for small and bigger pets.

your kindness can go further

go the extra mile

Have you ever thought about how much a little effort can go a long way? That’s especially true when it comes to helping dogs in shelters. Even a small donation can make a huge difference in their lives. If you’re looking for a way to make an impact and help out furry friends in need, consider making a PayPal donation. Every little bit helps, and the best part is that 100% of that amount will be given to the already mentioned shelters; which you might be able to choose for yourself.
So, what do you say? Let’s go the extra mile for our four-legged friends!